Fui K. Soong Director of CENSE Media

Fui K. Soong
Director of CENSE Media

Fui K. Soong is also the CEO for Centre for Strategic Engagement (CENSE), the research unit of the business. She has worked in the area of research for the last 20 years and her specialty is combining ground research with identification of market gaps and consumer/client needs. She holds a Bachelor of Economics from University of Western Australia (UWA) and Masters of Economics (Econometrics) from the University of Malaya. She headed the Institute of Strategic Analysis and Policy Research (INSAP) from 2004-2008 and was the first Malaysian to head the American Malaysian Chamber of Commerce (AMCHAM) from 2008-2010.
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