Rita Sim

CEO & Director of CENSE Media
Rita Sim holds a BSc (Hon) in Chemistry and Management from King’s College, University of London and a Postgraduate diploma in Chinese from Ealing College, London. In 2004, she was appointed to the board of Sin Chew Media Corporation Berhad (SCMCB) as Executive Director. Four years later, Rita coordinated and managed the merger of three public-listed media companies – Ming Pao Enterprise Corporation Limited (Hong Kong), Sin Chew Media Corporation Berhad (Malaysia) and Nanyang Press Holdings Berhad (Malaysia). The merged entity, Media Chinese International Ltd (MCIL), was the first Malaysian company to have dual primary listings on the mainboards of the Stock Exchange of Hong Kong and Bursa Malaysia Securities Berhad. MCIL is now one of the largest media groups in Asia. In 2011, Rita was named Woman Super Achiever at the 2nd CMO Asia Awards for Excellence in Marketing and Branding. In her latest endeavour, she has move into the broadcasting sphere with the setting up of a radio station in Malaysia.

Fui K. Soong

Director of CENSE Media
Fui K. Soong is also the CEO for Centre for Strategic Engagement (CENSE), the research unit of the business. She has worked in the area of research for the last 20 years and her specialty is combining ground research with identification of market gaps and consumer/client needs. She holds a Bachelor of Economics from University of Western Australia (UWA) and Masters of Economics (Econometrics) from the University of Malaya. She headed the Institute of Strategic Analysis and Policy Research (INSAP) from 2004-2008 and was the first Malaysian to head the American Malaysian Chamber of Commerce (AMCHAM) from 2008-2010.

Rose Ismail

Director of CENSE Media
Ms Rose Ismail graduated from the University of Melbourne (Bachelor of Arts (Hons) in Political Science) and holds a Master of Science in Journalism from Boston University, US. She was with the New Straits Times (NST) for 25 years. During her tenure there, she established Life & Times, the well-regarded features section of the newspaper. She also organised workshops for teens who went on to become reporters in various national and international outlets. Rose set up YouthQuake, the country’s first newspaper for young people, revamped the Newspaper-in-Education Unit (NIE) and successfully repositioned it in an already-crowded market. This resulted in a circulation boost of 65,000 copies a week. She also organised two national training conferences for 400 teachers under the NIE Unit. After her tenure at the NST, she was appointed Senior Fellow at the Institute of Strategic and International Studies where she had the task of branding Malaysia for an international audience. For 7 years, she also ran her own company, which offered a wide range of editorial services, including training and execution of media relations. Rose is a founding member of Sisters In Islam (SIS), a human rights organisation looking into the wellbeing of Muslim women in Malaysia. She has helped profile SIS on various platforms. Today, they are an internationally-known organisation.