Rita Sim, CEO & Director of CENSE Media

Rita Sim,
CEO & Director of CENSE Media

Rita Sim holds a BSc (Hon) in Chemistry and Management from King’s College, University of London and a Postgraduate diploma in Chinese from Ealing College, London. In 2004, she was appointed to the board of Sin Chew Media Corporation Berhad (SCMCB) as Executive Director. Four years later, Rita coordinated and managed the merger of three public-listed media companies – Ming Pao Enterprise Corporation Limited (Hong Kong), Sin Chew Media Corporation Berhad (Malaysia) and Nanyang Press Holdings Berhad (Malaysia). The merged entity, Media Chinese International Ltd (MCIL), was the first Malaysian company to have dual primary listings on the mainboards of the Stock Exchange of Hong Kong and Bursa Malaysia Securities Berhad. MCIL is now one of the largest media groups in Asia. In 2011, Rita was named Woman Super Achiever at the 2nd CMO Asia Awards for Excellence in Marketing and Branding. In her latest endeavour, she has move into the broadcasting sphere with the setting up of a radio station in Malaysia.
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